LE BON MARCHE
Global Influencers Event 2016, PARIS
We casted and accompanied Chinese influencers for Le Bon Marché’s most important global event in 2016: the Paris Exposition, with other powerful influencers from all over the world. The brand started to build their brand awareness by bypassing traditional media and spoke directly to their Chinese target audience through this particular campaign.
Social Media Community management
We set up Le Bon Marché department store’s official social accounts on Weibo and WeChat, and continue to provide community management services.